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About Us

Riverbend Cards begins . . .

In 2013, after 4 years as a freelancer for Helen Eddy, Carol Calabro purchased Helen’s day*star photo card line and in doing so, merged her own illustration business with Helen Eddy's day*star collection to form Riverbend Cards. Carol holds a BFA from Still lifeMassachusetts College of Art and Design, and has been a self-employed freelance illustrator in the Boston area since 1987. 
View Carol's illustration portfolio at

Riverbend Cards is located in Massachusetts. We are a family owned wholesale card manufacturer and distributor. Most of our customers are shops--gift stores, flower shops and other retail establishments. If you are buying the cards for resale, please contact us about our wholesale prices.  

... and Helen Eddy continues!

Helen began day*star on January 1st, 1980. Having graduated with a degree in fine art from Principia College and worked for furniture designer David Rowland in New York, she had a great understanding of design and a lot of ideas. Meanwhile, she was becoming a photographer, and introduced a line of photo cards at the Boston Gift Show in the mid-eighties.

The success Helen Eddyof the photocard line helped determine a direction for her business. She had found early on that she would have to "rep" (to be a sales representative for them) other card companies in order to give her business time to mature (she never took out any business loans), and fortunately, she was very good at it - - - at one point, she was repping twenty different lines of cards. But her passion was always sharing her discoveries of beauty in the world through her own artwork and photography.  Visit for more information about her one-of-a-kind cards.
To our customers old and new – thank you for your business – we look forward to continuing to provide the same excellent quality and service you enjoyed with Helen and David for over 33 years.